ScreenCloud founder and CEO, Mark McDermott, will guide you through a spellbinding discussion with Chuck Gose, Head of Community at Firstup, and Jonny Kirk, VP of Product at ScreenCloud. Together, they'll reveal the spooky secrets behind effective digital signage, uncovering what makes it a treat—or a terrifying trick. Get ready for a frightfully fun session that will shine a light on the dark side of digital communication. Don’t miss this chance to learn how to dodge the ghoulish pitfalls of bad signage and turn your screens into captivating storytellers!